According to the 2016 data published by Hot Stats, hotels in Madrid managed to increase their gross operating profit per available room (GOPPAR) by 3.8%. Thanks to fairly strong December and solid results of the first part of the year, hotels in the Spanish capital enjoyed a third consecutive year of profit increase.
In December, Madrid hotels had to face a significant drop of the average room rate of 6.8% to 126.68 euro. This made revenue per available room (RevPAR) decline as well (-0.9%). However, efficient cost saving helped Madrid hotels stay on top of the challenging situation and achieve growth of GOPPAR. This has become possible because of labor savings (-2.3%) and overheads (-4.5%). Despite posting good results, in 2016 hotels in Madrid couldn’t reach the results of the two previous years, when the growth of profit estimated +19.7% in 2014 and +27.4% in 2015.
Hotels in another European capital, Paris, suffered from significant decline of year-on-year profit. Devastating incidents made the hospitality sector of the City of Light suffer from a decline of 40.2%. This was mostly caused by post effects of terror attacks in November 2015. In January 2016, the decline of RevPAR estimated 15.0%, causing the decline of profit of 51.1%. This was not the only problem for hotels in Paris as in June they suffered from low demand because of flood (-40.3% profit reduction), followed by strikes of air-traffic controllers in May and September that made hotels profits fell by 37.1% and 19.2% respectively. Even such a major event as the UEFA Euro Championship couldn’t save hotels in the capital of France from inevitable declines. The year-end results are the following: the occupancy fell by 11.3%, the average room rate fell by 5.9% to 314.27 euro, and RevPAR lost 19.9% in 2016. As it was hard for hotels to cut costs by decreasing labor costs because of French employment law, Paris hotels posted profit conversion of just 19.2% - one of the worst results in whole Europe.