Wellness has become an essential part of services offered by large hotels and resorts. The latest Global Wellness Summit in Kitzbühel, Austria, gathered more than 500 experts from 46 nations. Together, they formed the main trends that will shape the industry this year.
Back to sauna: Saunas are on top again, but in a way that you may never have seen them before. Bigger saunas perfect for socializing, saunas made in the shape of amphitheater, special sauna events with songs and dancing like Sauna Aufguss it’s more than simply about sweating nowadays.
Upgraded architecture: For many years the main design trend of wellness areas was to make visitors literally drop their jaws. Architects tried to create luxurious space, but little attention was paid to the health aspect. In modern design of wellness areas much attention is paid to quality of air, acoustics and other important parameters. Silence is another raising trend. Silent spas are becoming increasingly popular as nowadays more guests crave for relaxation away from 24/7 connectedness. Silent restaurants, stores, gyms, salons and even airports are also on the rise.
“Beauty comes from within” is a new trend in both wellness and the US$1 trillion worth beauty industry. New trendy wellness programs embrace the new science of “neuroaesthetics” that explores connection between beauty and the brain. In future, mental wellness might become the biggest trend, from simple meditation to programs developed by neuroscientists.
Finally, wellness goes mainstream is also a big trend. For a long time it was associated with elites and so wellness was considered a luxury. The situation is expected to change, so more people get access to body and mind healing techniques.