STR released data about performance of hotels in London in July 2016. In total, the month was mostly positive for the city and it posted growth in key metrics.
In July, both supply and demand for hotels in London showed growth compared to the same period a year ago. The increase estimated 2.8% and 3.1% respectively. The occupancy added 0.2% to 88.4% in total. The average daily rate (ADR), in its turn, added 3.7% in July to GBP156.67 in total. The increase of revenue per available room (RevPAR) estimated 4% to GBP138.51.
The month’s performance was positive, but there is a reason for that. In July, London hosted a series of internationally famous events like Wimbledon Championships, which took place from 27 June to 10 July and Farnborough International Airshow, which took place on July 11 to 17. The latter event had particular importance for the hospitality industry of the city. The peak occupancy for the month of July (97%) happened on Tuesday, July 12. This day also had absolutely highest ADR of 187.44 pounds. July has become the first month of this year, when hotels in London managed to get notable growth of RevPAR.