.
Travel Reservations - OrangeSmile Tours
Best destinations around the world - Travel Guide

Find the right hotel

Hotel Business News and Analytics
Important! This article is written by orangesmile.com editors and is protected by copyright law. The article can only be re-used with a direct link to www.orangesmile.com
NEWS BLOCKS:
 01 
 02 
 03 
 04 
 05 
 06 
 07 
 08 
 09 
 10 
 11 
 12 
 13 
 14 
 15 
 16 
 17 
 18 
 19 
 20 
 Latest 

Traveling Habits of Millennials Are Not Much Different

News There is a popular theory that millennials are a totally different consumer group and they require a separated approach. However, the latest research from PwC proves that most travelers share same habits in almost all areas, and millennials are no exception. Sharing economy seems to be the only part where younger travelers have different point of view.

According to the survey with more than 1,000 participants, as many as 88% of leisure and 90% of business travelers are aware of such thing as “non-traditional accommodations”, but they do not want to use these options. Moreover, almost one third of business travelers said they couldn’t use such options because the options didn’t fit their corporate policy. Millennial travelers, in their turn, are more open to new ways of travel. They are enthusiastic about the sharing economy, seek adventure and lower price tag.

Millennials also have the fewest memberships in hotel loyalty programs. The average here is 2.3. When it comes to redeeming reward points, all categories of respondents chose free room nights the most sought after option. However, millennials put room upgrades as their second most preferred reward, while only 16% of other travelers put this option to second place.

In general, the difference in answers between millennials and travelers aged 30-plus was not that big. Leisure travelers are still more price-sensitive, while business travelers pay attention to reward points that they can use later for personal trips. As millennial travelers are thirsty for adventure, hotels might offer special authentic experiences and new services to attract this age group.

22.04.2016

Previous article / Back to news index

Stay in touch with the latest news of a worldwide hotel industry. All up-to-date analytics, reports, and news about hotel business trends on OrangeSmile.com.

Our travel services
 Car Rental
Car Hire Worldwide
 News in languages
English 
Deutsch 
Nederlands 
French 
Russian
 Top 10 destinations
Benidorm
162 hotels
Cannes
121 hotels
Fortaleza
77 hotels
Ibiza
45 hotels
Lisbon
216 hotels
Miami Beach
138 hotels
Paris
1184 hotels
Saint-Malo
55 hotels
Sunny Beach
127 hotels
Zell am See
74 hotels