Hilton Worldwide announced new special discounts for members of the hotelier’s Hilton HHonors program. Now members of the program can book hotel rooms with discount. The discount is guaranteed for reservations at more than 4,500 hotels around the world. In order to be eligible, guests need to make the booking on hotel brand websites, through the official app, using call centers or approved travel agencies and partners.
Members of the HHonors program will enjoy the discount of 3% for booking rooms Sunday through Thursday, and 10% off for Saturday and Sunday in case they book 15 days or more. In case the stay lasts 14 days or less, members of the loyalty program will enjoy the discount of 2% regardless of the day of the week.
To support the new initiative, Hilton also launched “Stop Clicking Around” marketing campaign that was already called the largest advertising campaign during the 97 year history of the brand. Members of Hilton HHonors program collect points that can be then used for free Wi-Fi service, free room nights, simple check-in using Digital Key and more. According to the hotelier, in 2015 as many as 1.6 million free room nights were unclaimed by hotel guests, so Hilton encourages travelers to join the program and collect reward points.