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Westin Launches Collaboration With Fitbit
Starwood Hotels and Resorts launched collaboration with Fitbit for its Westin brand. The companies will provide exclusive access to different fitness programs through Fitbit’s app FitStar. By using this app, hotel guests will be able to watch special videos with different exercises and put them together in different order to create customized workouts. These exercises can be saved in “Freestyle” sessions. Hotels guests are also welcome to use sessions that were specially designed by Westin’s national running concierge.
The special “Stay Fit with Westin” session features such exercises as various elbow planks, knee raisers, and floor bridges aimed to help hotel guests ease various ailments that they face during travel. Guests of Westin hotels will also get a complimentary FitStar Premium membership for 30 days. This membership allows hotel guests access personalized training and Westin Freestyle sessions even when they are already at home. The original price of FitStar Premium membership is $7.99.
According to Westin spokesman, they hope that this collaboration between the hotel brand and FitStar by Fitbit will help hotel guests maintain their shape and enjoy convenient exercising routine even when they are away from home.
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