Starwood Hotels & Resorts Worldwide has launched new policy regarding purchase of seafood for its properties. New materials will help local hotels buy sustainable seafood that will enhance culinary experience and at the same time help local communities. The new policy was developed in collaboration with the New England Aquarium. The materials include a pocket purchasing guide, the back-of-house poster, and instructions that teach hotel staff how to select and buy seafood. The instructions include species that should be avoided in different regions and also contain questions that should be asked to suppliers to determine that the seafood is sustainable.
The seafood and the way it is farmed or caught have great influence on health of the ocean, which, in its turn, has impact on health of local communities. Due to overfishing the seafood population in the ocean is decreasing, so many companies these days turn to sustainable food to help the environment. Starwood calls the new policy a way to protect the environment and help local economies by purchasing premium farmed seafood. The new seafood policy is a part of the global Eat Local, Think Global program. The first instruction was published in 2012 and contained information about sustainable food and beverages.