Equinox Holdings, New York headquartered company which is famous for running a chain of Equinox fitness clubs, announced that it will diversify its business and will launch a hotel brand. This will be a high end brand mostly focused on health-conscious travelers. As it is reported by the Wall Street Journal, the new hotel brand will be developed by Equinox together with Related Cos.
The debut hotel by the new brand is scheduled to open in 2018. The hotel will be located in Manhattan, in the Hudson Yards development by Related. The property will be designed by Yabu Pushelberg. According to the Wall Street Journal, the new hotel will be packed with different amenities. Guests will be welcome to try indoor and outdoor pools, or enjoy a workout in a giant 5,574 sq. m. large gym. The second Equinox hotel will appear in Los Angeles in 2019, and in total Equinox plans to open as many as 75 hotels in different parts of the world. Related, which is also the owner of the majority of Equinox shares, will invest several billion dollars into the new hotel brand.