Find the right hotel
Important! This article is written by orangesmile.com editors and is protected by copyright law. The article can only be re-used with a direct link to www.orangesmile.com
Hotels in London Have Boosted Demand for the Marathon Weekend
It is reported that already more than 50% of all guestrooms in London hotels are booked for the London Marathon that will take place on Saturday and Sunday 12 and 13 April 2014. The occupancy for the night before the marathon currently estimates 51.5%, and the weekend committed occupancy is 43.7% on average.
While runners, their supporters and mere spectators yet plan their trip to London, hotel experts analyse current bookings. According to the data, this year’s bookings are higher than 2013 marathon bookings (in 2013 it took place on April 20-21). The committed occupancy for the marathon weekend is 23.8% higher compared to the previous year. This year the event takes place just the weekend ahead the Easter break, and that is one more encouraging factor for many visitors. The 2014 marathon attracts especially many groups – the rise of group bookings estimates more than 28% compared to the 2013 marathon. The growth of transient bookings estimates 20%.
The London Marathon takes place every year and its route traditionally covers all most famous sights and landmarks of the UK capital, such as Buckingham Palace, Tower Bridge, the Houses of Parliament and St. Paul’s Cathedral. London hoteliers are aware of the event, and so the average daily rate for the weekend marathon is on average 8.8% higher than on other weekends.
Previous article / Back to news index
Stay in touch with the latest news of a worldwide hotel industry. All up-to-date analytics, reports, and news about hotel business trends on OrangeSmile.com.
