This summer London hosts Summer Olympic Games, so there’s no wonder why many travellers will visit the city during this period. However, visitors will have to pay twice more than usual for rooms in the capital of the UK.
The latest study provided by Hotels.com shows that the average price of a hotel room in London for the Olympics reaches £213. This is 102 percent higher comparing to the same period of the previous year.
Of course, such gain in rates couldn’t have failed to be noticed by the British Hospitability Association. However, they are not surprised by it and call the increase fully expected. It’s a typical practice for hotels during large events. As the Olympics approach, rates are told to fluctuate on a daily and even hourly basis. The same often happens in the airline industry.
The Olympic Games is the largest sporting event in the world, so the prices are expected to grow even more. By the way, London hotels’ rates also go up when the city hosts other important sporting events, such as Farnborough Air Show and Wimbledon fortnight.
The hotel market of the capital contains approximately 110,000 guestrooms. Around 75,000 of them are located in the central part of the city and in the south east, so they are suitable for the attendants of the games. If you plan to visit the Olympics and have not booked a guestroom yet, we suggest making a better search as there are still some hotels that offer economic rates.