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Swiss International Hotels Will Open Their First Hotel in China

Swiss International Hotels has just signed the deal with HuaYuan Group headquartered in Xiamen, China. Both companies plan to use shared strategy to develop business in China and benefit from the growing potential of this country.

HuaYuan is the owner of the 588-guestroom hotel in Xiamen branded by Wyndham. Three more hotels are currently building. According to the new agreement, Swiss International Hotels will manage all these hotels and will offer to its customers the services of new generation, modern high quality results, impressive loyalty programs and widest choice of additional facilities.

The Chairman of HyaYuan Benjamin Yan told to press the company had a desire to make its own brand, so Swiss International Hotels was just the right choice. Swiss hospitality is famous far beyond the borders of the country for its high quality and attention to details. Both companies plan to expand their business in China and then in other Asian countries.

Swiss International Hotels has quite an aggressive expansion strategy. The company plans to add new properties in Europe, Africa, Asia and the Middle East. The company is also very active when it comes to management and already has 30 affiliated hotels around the world.

16.02.2012

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