As Olympics 2012 in London are approaching, TravelClick keeps a precise eye on the hotel market of the United Kingdom capital and provides publics with up-to-date reports concerning the current state of the market, its rates and demand.
Now, when less than 200 days are left before the opening of Olympic Games, you can still buy rooms in London accommodations. However, this doesn’t mean the situation is bad. In true, it’s very optimistic for both tourists and hoteliers. Current occupancy of hotels in London for Olympics is 45.7%. This is 300% more than the committed occupancy on the same period of 2011. So if you plan to make a trip to London, you still have a chance to book a hotel room.
If we look at the committed occupancy more closely, we will see it’s quite consistent for the whole period of the games. However, the day of the opening ceremony (the 27th of July) is the busiest one. Here the committed occupancy estimates 46.9% at the moment. This is 443% more than for the same day of 2011. The increased price may be one of the reasons for many people to wonder whether they should visit London to see the Olympics or no. Nowadays the average daily rate for the 16 day period of the games is 118.2% higher than in 2011.