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Aloft Will Organize a Worldwide Music Festival

Starwood Hotels and Resorts plans to organize an international music festival to mark the opening of the 50th property under the Aloft brand. Starting from September 15 intimate concerts will take place in all 50 Aloft hotels in different parts of the world. All concerts will have intimate atmosphere and will be organized in X XYZ bars located on the territory of the properties.

Moreover, now everyone can visit the hotel’s official Facebook page in order to listen to and download 50 absolutely free songs. Visitors will also find tons of new information, pictures, detailed schedules, footage from the performances that have already ended, and much more.

“Live at Aloft Hotels: 50 Days of Music” will end in November by a large event. The closing act will be performed by the artists, which song has been downloaded the biggest number of times. This show will be named Aloft Presents Live in the Vineyard. Among the past headliners of the show were such internationally known stars as Lenny Kravitz, KT Tunstall, James Blunt and Colbie Caillat.

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