Emaar Hospitality Group LCC plans to enter Indian hotel market by opening there the company’s first accommodation under the Address Hotels brand. The hotel is to be opened within next 18 months. The first property by this brand may be a hotel in New Delhi or Mumbai. Currently the Dubai-based hotelier is busy with searching for the proper Indian partner.
Address Hotels are referred to luxurious segment. The hotelier plans to expand the portfolio of this brand and double it by launching 5 more properties within next 4 years. At the moment Emaar Hospitality has hotels in Marrakesh, Bali, Budapest, Istanbul and the south of France under development. All these properties are scheduled for opening in 2013 or 2014. New India accommodation may only improve the chance of expanding Emaar’s portfolio.
The hotelier considers Indian market a key one and doesn’t plan to stop on one hotel. The company has already concluded the agreement with Nijihawan Group concerning managing, bookings and sales in India. This firm already patrons Emaar’s properties in Dubai and has managed to increase total revenues of the properties from 6% to 13%.