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Spanish-based Sol Melia Sets Up an Alliance With China-based Jin Jiang

Two large and famous hoteliers, Sol Melia, with properties mainly in Europe, and a Chinese hotelier Jin Jiang, have concluded an agreement about cooperating in such spheres as marketing and sales. This alliance is caused by the growing number of Chinese tourists coming to Europe and Europeans visiting China.

Both companies are currently in the position of leaders in their respective markets. Their portfolios are also approximately of the same size. In 2010 Sol Melia opened its first property in Asia – Gran Melia hotel in Shanghai and started searching for partners in the region.

The alliance is targeted on collaborative hotel development and cultural exchange. This includes learning management process, gastronomy, differences in cultures and staff training. In future both hoteliers may set up simplified reservations and reciprocal loyalty systems.

Initially this alliance will concern only selected accommodations in the portfolios of both hoteliers. These will be 6 hotels in major Chinese cities (Xinai Jin Jiang hotel in Beijing, Wuhan Jin Jiang International hotel in Wuhan, Marvel hotel in Shanghai, Jin Jiang Tower hotel in Shanghai, Jin Jiang Sanya Royal Garden Resort in Sanya, and West Capital International Hotel in Xian) and 6 hotels in most popular European cities (Meliá hotel in Berlin, Meliá hotel in Barcelona, Meliá Royal Alma in Paris, Meliá White House hotel in London, Meliá hotel in Madrid, and Tryp François hotel in Paris).

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