“Wi-Fi in hotels isn’t a luxury, but a necessity” states the report of the famous marketing agency JD Power and Associates that has asked 53 thousands of tourists to answer the poll questions. The report is published in Los Angeles Times newspaper and concerns American hotels, but such conclusion has been proven by researches in other countries.
By the way, guests of expensive hotels pay for Wi-Fi most often. According to the poll by JD Power and Associates, 96% of clients of middle price and low price hotels could use free Internet, while none of the respondents living in the hotels of luxury category had an opportunity to surf the Net free of charge.
So what is the reason for costly hotels to continue charging money for Internet when clients opt for free Wi-Fi? Ritz Carlton hotel’s representative has confessed paid Wi-Fi causes the biggest number of complaints from the clients’ side. 4Hoteliers web portal mentions the need to pay for Internet access in hotels in London is also the most frequent reason for dissatisfaction. On the other hand, according to data provided by TripAdvisor, there are many high-class hotels in London that offer free Wi-Fi. The portal’s Top 3 hotels are ready to serve their clients by offering free Internet.
Marketers have come to opinion the hotels that offer free Wi-Fi service have absolutely clear intention – this is a great way to advertise themselves in social networks. It’s not a secret that each positive feedback in Internet is a valuable addition and a source of new visitors.