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Summer 2020 European Visitation Trends Revealed

News Even though the pandemic greatly limits tourism in Europe, life still goes on and people keep visiting local attractions. The newest report focuses on the visitation data from the most famous European attractions in summer 2020 and compares it with the results of spring 2020. The main idea is to analyze the rebound of the market and the quality and speed of the recovery.

Here are the highlights of the Cities’ Heartbeat Dashboard report. In summer 2020, people were more interested in visiting renowned European attractions than in spring. The foot traffic in August was twice higher than in May-June. The presence of tourists vs residents was also significantly higher. If in May only 39% of people near popular attractions were tourists, in August this number grew to 74%. However, short-distance tourism is still dominant in Europe. In July and August, only 1 in 4 tourists traveled more than 300 kilometers to see a certain attraction.

Researchers also measured guest satisfaction from visiting the 21 most famous attractions in Europe. Even though many cities had restaurants, shops, and public areas already open in summer, and hotels in Paris, London, or Rome were already waiting for new guests, tourist satisfaction remained relatively low. The visitors’ satisfaction even went down in July and August but grew up significantly in September, almost reaching the pre-COVID-19 level.

The “e-reputation” of European cities recovers as well. The sentiment was the lowest in March (12 points) and has grown more than twice since that time (40 points in September). Sanitary safety of the region helped to increase reputation too. Due to the measures taken by European governments, the level of positivity in this area reached 52%. Researchers also interviewed residents of 5 European cities, namely, Paris, London, Rome, Stockholm, and Barcelona. 70% of respondents think that tourism is good for their cities as it helps the local economy but tourism-related businesses need financial support in this tough moment.

Residents of European cities are not afraid that tourists might spread the disease – the tourism phobia level is only 5%. When asked whether their cities are COVID-19 ready for visitors, 65% of the respondents said yes and 24% thought that they were not ready yet. People also emphasized the importance of sustainable tourism and expressed their readiness to participate in the development of local tourism recovery.


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