Travel Reservations - OrangeSmile Tours
Best destinations around the world - Travel Guide

Find the right hotel

Hotel Business News and Analytics
Important! This article is written by orangesmile.com editors and is protected by copyright law. The article can only be re-used with a direct link to www.orangesmile.com

Main European Tourism Trends 2018

News The World Tourism Organization (UNWTO) has revealed the main tourism trends of the European Union in its latest report. The document was prepared together with the European Commission and covers all main trends and benefits of all 28 countries that are a part of the European Union.

According to the report, last year the European Union greeted more visitors – the number of international tourist arrivals added 8% (only overnight visits were counted). In total, arrivals reached a tremendous number – 538 million visits, which is also 40% of the total tourist arrivals in the world. The EU is definitely one of the most attractive regions for foreign tourists, and the popularity has been only growing over the last decade. Ever since the global economic crisis of 2009, the number of international tourist arrivals was growing every year. Within last five years, the annual growth rate in arrivals was more than 4%.

The UNWTO once again underlined the importance of the tourist industry not only for Europe but also for other countries of the world. The growth in the number of arrivals acted as a boost for the economic recovery of the region, helping to create new jobs, donating to the economic growth, and enabling healthy payment balance. Indeed, the importance of the international tourism is hard to overestimate – European countries earned 342 billion euro in 2016 in foreign tourism receipts. That is almost a third (31%) of the world’s total result. Interesting fact – European countries earn more on foreign visitors than EU residents spend abroad (315 billion euro).

International passenger transport brought another 67 billion euro to the EU, so the total export earnings generated by the international tourism estimated 409 billion euro. If we look into the export balance of the EU, we will see that tourism represents 6% of the total export of goods and services – the fourth largest industry. Only chemicals, autos, and food managed to yield more.

As many as nearly two million companies in the EU operate in one way or another in the hospitality and tourism industries. The majority of these companies are small or medium-sized. They provide jobs for 12 million Europeans. The contribution of the industry to GDP is 11%. It is important to mention that EU tourism is driven by both local and foreign guests. EU hotels sold 31.billion room nights in 2016, and the shares of domestic and foreign visitors were nearly equal.


Previous article / Back to news index

Stay in touch with the latest news of a worldwide hotel industry. All up-to-date analytics, reports, and news about hotel business trends on OrangeSmile.com.

Our travel services
 Car Rental
Car Hire Worldwide
 News in languages
 Top 10 destinations
77 hotels
53 hotels
40 hotels
Golden Sands
56 hotels
43 hotels
169 hotels
New Orleans
64 hotels
113 hotels
Sao Paulo
161 hotels
95 hotels