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London Hotels to Have a Strong Summer

News Hotels in London do not seem to stop after a record first quarter of 2017. As there are several summer events that are likely to bring more tourists to the city, the UK capital is expected to keep posting strong results.

According to the industry experts, London can reach its peak occupancy in the end of June or the beginning of July. This is the time when Adele will have concerts in Wembley, followed by Wimbledon 2017. These 19 days might have the highest ADR and occupancy during the year.

Popular singer Adele will start her series of four concerts at Wembley Stadium on June 28 and will end on July 2, marking the end of her Adele Live 2017 tour. The popular tour has already boosted revenues of many hotels in foreign countries. As the four concerts are sold out, many fans are expected to arrive in the city. Therefore, hotels with more or less convenient access to Wembley will bloom. The growth of ADR during a major act in Wembley is not new for hotels in London. When BeyoncĂ© had her concert there in June 2016, hotel rates were 6.2% up. The same happened on the dates of Coldplay and Ed Sheeran gigs – ADR was 18.5% and 6.4% higher respectively.

July is also the time for Wimbledon tennis tournament that will take place July 3 – July 17 this year. These two weeks of the championship are always one of the best periods for local hotels. Last year, the famous sports event helped hotels in the capital of the UK increase their room rates by 6.4%.


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