The Middle East and North Africa region will get the first Lego branded hotel. It will be located in Dubai and will be developed by two famous companies, DXB Entertainments (a Dubai developer) and Merlin Entertainments Group (operator of theme parks). The new hotel will be a part of Dubai Parks and Resorts complex and according to Dubai Media Office, the hotel will have its own Legoland Dubai Theme Park. Once the hotel is open, it will be operated by Merlin Entertainments.
The Legoland Dubai will be located on a plot of land of approximately 2.8 hectares. The hotel will have 250 guestrooms, which will greatly increase the total capacity of Dubai Parks and Resorts. When all works are done, the complex will provide as many as 750 guestrooms. Merlin and DBX have formed a joint venture to run the hotel, and both the companies have expressed their delight about the deal. They think the opening of the first Legoland hotel in the Middle East will add more choices for family travellers. The popularity of themed accommodation is on the rise, and more travellers choose to stay in a convenient place that is full of fun, so the companies are sure about success of their new project.