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Growing Occupancy of European Hotels in September 2015

News The European hotel industry had a positive month of September with growth recorded in all key metrics. If compared to September 2014, hotels in Europe managed to increase their occupancy by 2.3% to 80.7%, average daily rate added 5.4% to the average of 123.55 euro, and, finally, revenue per available room (RevPAR) grew by 7.8% to 99.76 euro.

If analyze by countries, hotels in Italy were among best performers. They managed to increase their occupancy by 9.7% to 83.0%, and a double digit growth of ADR (+13.1% to 162.86 euro in total) helped RevPAR reach fantastic growth of 24.1% (135.13 euro). Several large events were one of reasons for such success. For example, in September, hotels in Milan welcomed guests and participants of Milan Fashion Week and Expo Milano. Absolute occupancy reached 89%, and the year-by-year growth of RevPAR estimated 43.6%.

Ireland was also among leading countries in terms of hotel revenues in September. Even though the growth of occupancy was not that big, only 2.5% to 88.7%, together with the growth of average daily rate of 16.9% (119.63 euro) RevPAR managed to add 19.8% (106.06 euro). The growth of demand year by year estimated 5.3%, continuing the several months long trend. Hotels in Ireland enjoy occupancy over 80.0% for five consecutive months already.

Finally, hotels in the UK had nearly flat occupancy – the growth estimated only 0.3% to 85.3% in total. Together with growing average daily rate of 5.5% to GBP96.46 revenues also went up - RevPAR added 5.8% to GBP82.27. The most significant increases in revenues were reached by hotels in Cardiff, Leeds, Newcastle and Twickenham as these cities host games of the Rugby World Cup.


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