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New Lifestyle Hotel Brand for the Philippines
Chroma Hospitality, a Manila based hotel brand which was previously known as FilArchipelago Hospitality, announced launch of a new hotel brand called Canvas Hotels & Resorts.
Chroma Hospitality was established in 2008 as a joint venture between Archipelago International and Filinvest Development Corp. The company has 4 hotel brands at the moment – the existing Azure Beach Club, Crimson Hotels & Resorts, Quest Hotels; and the new brand Canvas Hotels & Resorts. Canvas Hotels & Resorts is a boutique hotel brand that combines modern design, support for latest technologies and outstanding service. Guests will easily detect signature design elements of the new brand, such as digital art pieces throughout the hotel, DIY mojito stations, special seating areas perfect for socializing, vending machines, room automation, and even an in-house DJ.
The first hotel under the new brand is set to open in 2018 in Cubao. A year later, Chroma will add Canvas hotels in Mactan and Cebu City. Together with the new name, Chroma announced new brand strategy and corporate design. The company sees its ultimate goal in redefining hotel services in the Philippines and pushing them to the new level.
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