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New Pop-Up Menu in London Hotel

Many of us certainly remember child years, when we enjoyed reading and looking at wonderful illustrations in pop-up books. You can get this feeling back if you decide to visit The Beaufort Bar that is located at The Savoy hotel in London. Designers of the bar decided to go creative and made the bar’s menu in the form of a book with pop-up pictures on every page. The limited edition menu book contains hand drawn and carefully cut illustrations that are dedicated to the new cocktail menu developed by Head Bartender Chris Moore.

The menu book features drawings made in both contemporary and traditional style. It’s a wonderful blend of pencil technique, ink and digital colour. The creation of the menu is the result of work of Joe Willson, who is an illustrator, and Helen Friel, a paper cutting professional.

The menu is stylistically divided into two parts and features a journey from light to dark. First pages of the menu are dedicated mostly to light spirits, spirits with citruses, florals and other low alcohol drinks. Darker side of the menu contains distinct spicy notes, rich flavours and higher alcohol level drinks. Some cocktails are not mere drinks. For example, the Impressionist cocktail is dedicated to Claude Monet and is served together with a smoking rose, while Ratification is served with cherries. If you like the menu, you can buy it for US$80 in the hotel’s teashop or bar. The menu book is limited to 1000 copies.

05.11.2014

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