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Provincial Hotels in the UK Strengthen Their Positions in August

News August 2014 was generally a positive month for the whole hotel industry of the UK, with provincial hotels continuing to strengthen their positions and London hotels finally bouncing back to the green zone.

West Midlands managed to increase their average room rate (ARR) by 8.2% and occupancy added 0.7%, helping to boost revenue per available room (RevPAR) by 9.4%. Non-room revenues were another source of growth in August. Together with raise in departmental profit and reduced payroll, total revenue per available room (TRevPAR) added 8.2% and gross operating profit (GOPPAR) grew by 11.1%.

Seaside destinations had a successful month as well. GOPPAR and TRevPAR added 15.0% and 8.6% respectively, and combined occupancy was 4.3% higher than during the same period of 2013 (87.3% in total). Average room rate added 6.8%, helping RevPAR grow by 12.3% for hotels in Brighton. Food and beverage revenues added 1.3% and 1.7% respectively. Better operating cost control enhanced DOPPAR that added 10.8%.

Hotels in Southampton were also among best performers in August. TRevPAR and GOPPAR here added 2.0% and 4.9%. All main figures were rising throughout the month. Occupancy added 2.9% and average daily rate added same 2.9%, booting RevPAR that grew by 6.3%. Ancillary departments posted mixed results, so TRevPAR added only 2.0%. DOPPAR and GOPPAR added 1.6% and 4.9% respectively.


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