March 2014 was another good month for chain hotels in the UK, especially hotels in the South West Region of the country, where the growth has been posted since January. In March, the hotel market of the country managed to add 4.9% to its total revenue per available room (TRevPAR), while gross operating profit (GOPPAR) grew even more by 6.2%.
Such growth has become possible thanks to increase in the average daily rate (ARR) of 6.0% and slight growth of occupancy of 0.4%. They helped revenue per available apartment (RevPAR) add 6.5% in March. Food and meeting departments also posted growth, contributing 4.9% to TRevPAR and, thus, reaching the 18th month of growth for the metric. Summarizing the records posted, hotels in the South West of the country showed growth of all key indicators.
However, the situation is not that bright across the UK. Hotels in Cardiff posted decline of GOPPAR and TRevPAR of 7.8% and 0.7% respectively. Average room rate fell slightly, and the occupancy added 0.9% in March, but the decline of non-room revenues made revenues fall. Still, the decline of revenues cannot offset strong start of the year with the growth of TRevPAR and GOPPAR of 4.6% and 7.3% respectively.