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Glorious Start of 2014 for Hotels in Yorkshire & Humberside

News The beginning of this year can be called very positive for hotels in the regional UK, but Yorkshire and Humberside properties posted a significant growth of all major figures – while the increase of total revenue per available room (TRevPAR) estimated 6.9%, gross operating profit per available room (GOPPAR) added tremendous 25.0% in January.

The average room rate in the region added 7.1% in January to £63.39. It was mostly geared up by the growth of room rates in best available and residential conference segments. The occupancy also grew together with improved rates and estimated 53.8% in total (+1.2%). The growth of RevPAR was also impressive - +9.6% to £34.09 in total. The increase of non-room-revenues has also caused the growth of TRevPAR by 6.9% to £63.41. At the same time, Yorkshire & Humberside hotels managed to reduce their operational costs, and that also boosted the total revenue from 35.7% to 36.5%, while GOPPAR added 25% to £6.74 in total. That is much better than the result of January 2013, when GOPPAR was 26% down compared to this year’s result.

Hotels in Manchester also enjoy increased earnings. The growth of RevPAR and TRevPAR estimated 1.9% and 2.6% respectively. However, the growth of costs had negative impact on GOPPAR that declined by 1.2%. The occupancy also fell a bit – by 1% to 66.3% in total, but the growth of average room rate by 3.5% (£72.17) helped RevPAR to add 1.9% to £47.87. The growth of room revenue was the result of better sales of food and beverage (+4.8% and +6.7% respectively). TRevPAR grew by £83.69.

Finally, the Shakespeare city, Stratford-Upon-Avon had a very positive January 2014. TRevPAR and GOPPAR of hotels in Stratford-Upon-Avon added 12.3% and 30.0% respectively. The positive trend can be seen in all key figures except for the average room rate that declined by 0.7%. Occupancy added 3.5% to 45.4%, RevPAR added 7.6% to £30.13, and TRevPAR added 12.3% to £60.88.


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