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Luxury Travellers Do Not Rely on Social Media

Luxury Link, website dedicated to luxury travel, conducted a survey, asking more than 6000 high-end travellers about their habits and preferences. The survey showed that rich people do not rely on social media when selecting a hotel to stay. Moreover, they are not going to pay for Wi-Fi as an additional service.

During the survey, travellers were asked to rate the importance of different travel resources and name the ones they value when planning their travel.

Review websites dedicated to travel (like TripAdvisor) got the biggest share of votes. They are followed by booking websites. Personal recommendation and word of mouth occupied the third place. The fourth and fifth place are occupied by media content (online videos, blogs, TV) and, finally, social media (websites like Twitter, Facebook, etc.).

When selecting a hotel, over 75% of luxury travellers say free Wi-Fi is a must for them. Other important amenities are early check-in and late check-out (named by 53% of respondents) and free breakfast (named by 47% of respondents).

In 2014, luxury travellers think Croatia and Portugal will be popular new destinations. Themed travel, such as foodie vacations, also draws attention of more luxury guests. Travellers with yearly income of US100,000 and higher are most interested in visiting Europe (29%) and Caribbean (27%). In Europe, luxury travellers prefer to visit London, Paris, and Rome, and in Caribbean the most popular destinations are Turks, Caicos, the British Virgin Islands and Saint Lucia. Over 46% of travellers plan to make incorporate vacations in 2014 and enjoy hiking, scuba diving or sailing. More than 40% of respondents seek new food experience during their travel. Finally, more than a half, 55% of luxury travellers, plan to make more than one trip abroad in 2014.

24.01.2014

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