European hotels are likely to post good results for this year. At least, they feature stable growth of occupancy throughout 2013. In September, the increase of occupancy estimated 2.2 percent to 68.2% in total. Such digits are indicated in the latest report by STR Global.
The growth of occupancy helped to cover decline of another important figure average daily rate. The drop here estimated 1.5% to 103.15 euro. Revenue per available room added 0.6% to 70.37 euro in total.
Summer 2013 was successful for most European destinations. Demand added more and more every month, setting new high numbers. In September, more than 100 million room nights were sold in the region. The biggest raise was reached by hotels in Vilnius (Lithuania), which managed to add 16.7% to their occupancy to 79.1 percent in total. They are followed by hotels in Athens with the increase of 15.9% to 75.2% in total. When it comes to biggest declines, Tel Aviv accommodations (Israel) posted the decline of occupancy of 11.5% to 54.5 percent to in total.
Markets with the biggest growth of average daily rate are hotels in Vilnius (+31% to 64.96 euro), hotels in Barcelona (+22.9% to 146.12 euro), and hotels in Amsterdam (+20.3% to 180.3 euro). Consequently, markets with the biggest decline of average daily rate are hotels in Vienna (-16.9% to 107 euro) and hotels in Geneva (-14.2% to 227 euro). There are also 3 European regions, where the growth of RevPAR exceeded 25% - Vilnius (+52.8% to 51.4 euro), Barcelona (+27.7% to 123.27 euro), and Amsterdam (+25.1% to 158.3 euro).