Even though there are some negative forecasts concerning China these days, PhoCusWright has published the report that forecasts very positive dynamics of development of China’s hotel market. According to the company, the country’s travel market will keep developing and will almost double between 2008 and 2013. This information is stated in Global Edition report about Asia Pacific, which is prepared by PhoCusWright.
E-commerce and online bookings will be one of main moving forces in development of China’s travel industry. In 2013 the total value of hotel bookings in China will reach $105 billion. Approximately $15 billion worth bookings will be made online. This means that the growth of online travel market will estimate approximately 500% between 2008 and 2013. The growth is speeded by large investments rapid adoption of Internet in the country. Online travel industry of the country is the unique product. It consists not only from usual online travel agencies and booking websites, but also from social networks, online payment systems, large media portals, online shopping malls, etc.