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Rezidor Launches New Structure for Europe and the Middle East
The Rezidor Hotel Group has announced the optimization of its offices in Africa, the Middle East and Europe. From now the hotelier has decided to separate responsibilities for its core brands – Park Inn by Radisson and Radisson Blu. The brands will have their regional leaders in such areas as Sales & Marketing, Finance & Control, IT, Technical Development, Purchasing, and Revenue Management.
Rezidor is growing rapidly in the abovementioned regions. Now it has around 400 hotels operating in 65 countries with around 90,000 rooms in total. It’s getting more complicated to manage this structure efficiently, especially when the company has plans concerning the rapid expansion of its network. So, in order to optimize the company’s performance, Rezidor has launched “Route 2015 Strategy”.
The company has decided to launch a system of Area Vice Presidents that will keep an eye on properties in their region. For example, Christian Gartmann has been appointed as Area Vice President for Rezidor’s Radisson Blu hotels in Finland, Norway, Denmark, Iceland, and Sweden. The same key figures have been appointed for Radisson Blu hotels in Eastern Europe & Russia (37 managed and 6 franchised properties), Central Europe (25 managed, 16 franchised properties), Middle East & Sub Saharan Africa (46 hotels), Western Europe (35 managed and 9 franchised hotels), and UK & Ireland (24 managed and 4 franchised hotels).
Park Inn by Radisson hotels also have such division, but here the number of regions is smaller comparing to the first brand. Basically, there are only two appointments – for UK & Ireland and Nordic countries (here operate 30 leased and 7 franchised Park Inn by Radisson hotels) and for Continental Europe (49 managed and 18 franchised hotels).
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