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Sofitel Opens a Hotel in Singapore

News Sofitel Luxury Hotels has announced the expansion in Asia. The company will open a hotel in Singapore under the Sofitel So brand. This will be the third property under this label in the world.

Sofitel So Singapore will feature boutique hotel concept. The hotel will be distinguished by stylish designs and all up-to-date technologies, emphasizing the style and development of modern Singapore.

The hotel will be located in a historical building at 35 Robinson Road. The unique atmosphere of the building provides visitors with art-de-vivre charm and true French elegance. This is a perfect choice for all travellers who seek luxury, comfort and high-quality style.

The hotelier will operate this property through the agreement with Royal Group. This is the first collaboration of these companies. According to Markland Blaiklock, Sofitel’s Asia Pacific senior vice president, the building has attracted their attention thanks to its iconic façade and wonderful location. The new Sofitel So Singapore will reflect the mix of old and new in the city and will show its true soul.

The hotel will be targeted at hard-to-please travellers who live a dynamic life, and get the most from comfort and latest technologies.

Robinson Road is one of the most prestigious parts of Singapore. The hotel is located right in the center of the city and so it features simple access to all premier shopping districts and Marina Bay area. The new hotel will have 134 guestrooms (23 suited included). The hotel is scheduled to start operating in the first quarter of 2013.

Sofitel So is quite a young brand. The first accommodation by it opened in December 2010 in Mauritius. Sofitel So hotel in Bangkok will become the second hotel and it may start operating in the beginning of 2012. The fourth hotel expected to open is Sofitel So Mumbai (2015).

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