Best Western Hotels GB, which is the British division of the giant hotel company Best Western International, has announced the opening of the midscale brand Best Western Plus tiered on the territory of the United Kingdom. The upscale Best Western Premier tiered will be launched in this country a bit later.
Nowadays consumers are savvier and they want to know what they pay for. Best Western has also noticed that customers keep searching more options and want to get clear pricing. The upgraded brands will provide visitors with all these options and more. Currently 121 Best Western Plus and 134 Best Western Premiere hotels operate worldwide.
Best Westerns already has running properties on the territory of the UK. All of them are operated by Best Western Hotels GB, which is a subsidiary of Interchange & Consort Hotels headquartered in York (UK). All hotels have their owners, while Best Western provides only management services.
According to Richard Lewis, the CEO of Interchange Hotels, the company doesn’t plan to acquire any properties. They are proud that all hotels their own nature and personality.