Bangkok-based Absolute Hotel Services Group has announced the creation of a midscale brand that will offer bookings for less than one day. The brand’s name is Eastin Easy and first properties will appear in Vietnam and India.
Eastin Easy brand is built on the basis of another brand of Absolute – Eastin Hotels. The main unusual fact about this brand is the ability to book a room for 6 or 12 hours.
As Jonathan Wigley, the CEO of the hotelier, says, their experience shows such signature short-term services are truly sought after. Ability to book a room for a part of a day may be very convenient for international and domestic travellers. As speed of life increases, quite often people do not need to rent a guestroom for 24 hours. Absolute has decided to offer its high quality services on a timely basis as well, and hopes Eastin Easy will be a worthy investment.
Within next 8 months will be opened 5 Eastin Easy hotels. By the end of the next year the hotelier plans to have as many as 1,800 guestrooms under such brands as Eastin Easy, Eastin Hotels and Eastin Residences in Vietnam, India and the Middle East. These are not all brands operated by Absolute Hotel Services Group as the company also runs U Hotels & Resorts properties.
The first Eastin Easy property will be a hotel in Tarapur. Then it will be followed by a hotel in Goa, and properties in Kolhapur and Hanoi.