According to the data provided by TRI Hospitality Consulting, February was overwhelmingly successful for hotels in Dublin. They managed to cope with the difficulties of the economy of Ireland and showed an increase in profits of 40%.
Of course, this has become possible because of the growth of RevPAR (revenue per available apartment). For upscale hotels in Dublin this figure increased by 16.4%. Of course, the occupancy rate also has grown up by 9%. This made GOPPAR (gross operating profit per available room) reach €30.20 and this is 40.4% higher than in the same period of the previous year.
Experts already call the increase in profits of Dublin accommodations remarkable. The hotels manage to improve their position for two months already, decreasing negative impacts of the Irish economy that is currently not in its best state.
What about other European destinations? In February 2011 only several cities managed to achieve the increase in GOPPAR. These are the hotels in Amsterdam, Zurich, Dusseldorf and Budapest. Hotels in Zurich feature the most winning performance with RevPAR increasing by 25.3% and GOPPAR – by 86.5%. The occupancy rates in the capital of Switzerland have grown to fantastic 13.1%.
Other popular European destinations like London, Paris and Berlin cannot be distinguished by their sparkling results. If hotels in London show steady GOPPAR, accommodations in Berlin and Paris have dropped. The same applies to Barcelona and Rome.