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The Czech Republic Wants to Attract More Millennial Travelers

News While the Czech Republic is a well-known and established destination for European travelers, many people around the world don’t know much about this Central European country. The local tourism office decided to change this and target one of the most lucrative target groups – millennial travelers in the United States. The latest promotional campaign, the Czech Republic’s Stories of Resilience, has become a huge hit, attracting the attention of young tourists around the world.

The promotional campaign focuses on heartwarming experiences in the Czech Republic, tells more about local businesses and how they survive during the pandemic. While hotels in Prague, Brno, or Karlovy Vary lack guests because of coronavirus limitations, the vaccination is undergoing in the United States. Many of the vaccinated people are eager to travel and are now looking for new and unique destinations and authentic experiences. They are particularly interested in overseas countries since people were unable to travel abroad since early 2020.

Often referred to as “the most handsome city of Europe”, Prague is a great place to enjoy warm summer days. Moreover, the enchanting landscapes of Bohemia look particularly appealing for travel-hungry millennials in search of exceptional experiences and new cultural discoveries. In a series of videos, the Czech tourism bureau makes viewers acquainted with café owners, tour guides, restaurant chefs, ballet dancers, and other people who live in the city of Prague. Each video is a short and emotional story about the lives of different people and the impact of the pandemic on them and their families. These stories also have a deeper insight into the history and culture of the Czech Republic. Beautiful views, Czech music, sights, and heartwarming stories have been welcomed by travelers around the world.

In just 7 days, the Facebook campaign amassed almost 1 million views, with more than a half of the audience (65%) being people aged 25 to 44. The Czech tourism office didn’t expect such success – this campaign has attracted 250% more attention than the industry average. This is another proof that people are interested in visiting Prague and other cities of the Czech Republic.

Famous for its spectacular nature, vast outdoor experiences, and rich historic heritage, the Czech Republic has always been a popular destination but it was famous mostly among other European travelers. Now US travelers are discovering this beautiful country that provides exceptional value for the money.


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Individual City Guides

Sardinia travel guide
Sardegna is the second largest island of the Mediterranean. Cagliari is the capital of the island. Each of eight Sardinian provinces is interesting in its own way. Sardegna has long been a popular holiday destination for divers and fans of other water sports. Well-equipped clean beaches, numerous diving and surfing schools, kid entertainment centers and luxury restaurants make the rest a refined one. The first mention of the island dates back to the 15th century BC; the long history of the … Read further
Cuisine of Eindhoven
Tourists could find the most unusual dining places, including attractive restaurants of local cuisine in Eindhoven. In the heart of the city there is the exotic Popocatepetl restaurant specializing in Mexican food. Simple and elegant, it has won the recognition of customers because of attractive prices and a huge selection of treats. There is always very relaxed atmosphere in the restaurant; a vast part of its visitors are guests of the city. Numerous kiosks found on virtually every busy … Read further
Traditions and festivals in Alicante
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Sofia cultural sights
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Erfurt attractions and entertainment
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Bordeaux for families and kids
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Shopping in Gent
Ghent is endowed with original shops that will interest even sophisticated shopaholics. In search of original things and ornaments, one should go to the traditional Friday Market, located on the city's central square. Here, a huge number of incredible things, from vintage jewelry and accessories, to exclusive items of utensils and invaluable collectibles are sold. Many people come to this market simply as if to a museum, to admire ancient typewriters, gramophones and other interesting antiques … Read further
Isa Town
Extreme and fun in Isa Town
Tour of the Circuit and Driving a Hummer. If you are on vacation in Isa Town, you will be able to go on a tour to the Bahrain International Circuit. You can do this at 10 a.m. or 2 p.m. on Tuesday, Thursday, or Sunday. The circuit is a track for the Formula 1 Grand Prix. It is located in the desert. You will explore the circuit and feel like a real racer, preparing for the start. You will begin the tour in the tower. It has 8 floors. You will visit the Media Center and the room where the … Read further - online travel reservation expert providing reliable car rental and hotel booking services. We feature more than 25.000 destinations with 12.000 rental offices and 200.000 hotels worldwide.
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