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The Czech Republic Wants to Attract More Millennial Travelers

News While the Czech Republic is a well-known and established destination for European travelers, many people around the world don’t know much about this Central European country. The local tourism office decided to change this and target one of the most lucrative target groups – millennial travelers in the United States. The latest promotional campaign, the Czech Republic’s Stories of Resilience, has become a huge hit, attracting the attention of young tourists around the world.

The promotional campaign focuses on heartwarming experiences in the Czech Republic, tells more about local businesses and how they survive during the pandemic. While hotels in Prague, Brno, or Karlovy Vary lack guests because of coronavirus limitations, the vaccination is undergoing in the United States. Many of the vaccinated people are eager to travel and are now looking for new and unique destinations and authentic experiences. They are particularly interested in overseas countries since people were unable to travel abroad since early 2020.

Often referred to as “the most handsome city of Europe”, Prague is a great place to enjoy warm summer days. Moreover, the enchanting landscapes of Bohemia look particularly appealing for travel-hungry millennials in search of exceptional experiences and new cultural discoveries. In a series of videos, the Czech tourism bureau makes viewers acquainted with café owners, tour guides, restaurant chefs, ballet dancers, and other people who live in the city of Prague. Each video is a short and emotional story about the lives of different people and the impact of the pandemic on them and their families. These stories also have a deeper insight into the history and culture of the Czech Republic. Beautiful views, Czech music, sights, and heartwarming stories have been welcomed by travelers around the world.

In just 7 days, the Facebook campaign amassed almost 1 million views, with more than a half of the audience (65%) being people aged 25 to 44. The Czech tourism office didn’t expect such success – this campaign has attracted 250% more attention than the industry average. This is another proof that people are interested in visiting Prague and other cities of the Czech Republic.

Famous for its spectacular nature, vast outdoor experiences, and rich historic heritage, the Czech Republic has always been a popular destination but it was famous mostly among other European travelers. Now US travelers are discovering this beautiful country that provides exceptional value for the money.

23.06.2021

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Individual City Guides

Sardinia
Sardinia travel guide
Sardegna is the second largest island of the Mediterranean. Cagliari is the capital of the island. Each of eight Sardinian provinces is interesting in its own way. Sardegna has long been a popular holiday destination for divers and fans of other water sports. Well-equipped clean beaches, numerous diving and surfing schools, kid entertainment centers and luxury restaurants make the rest a refined one. The first mention of the island dates back to the 15th century BC; the long history of the … Read further
Eindhoven
Cuisine of Eindhoven
Tourists could find the most unusual dining places, including attractive restaurants of local cuisine in Eindhoven. In the heart of the city there is the exotic Popocatepetl restaurant specializing in Mexican food. Simple and elegant, it has won the recognition of customers because of attractive prices and a huge selection of treats. There is always very relaxed atmosphere in the restaurant; a vast part of its visitors are guests of the city. Numerous kiosks found on virtually every busy … Read further
Alicante
Traditions and festivals in Alicante
During a year Alicante hosts numerous interesting holidays. However, Bonfires of San Juan holiday remains the most attractive celebration for tourists. The celebrations are conducted each summer on the day of summer solstice. The city residents make large fires in order to welcome the mighty sun. Anyone can put any unnecessary item in the fire. This ritual remains of a sacrifice. It is believed that instead of the items burnt in the fire people will get a lot of other material goods. The day … Read further
Sofia
Sofia cultural sights
The historic district of the city strikes with an abundance of spectacular sights. Buildings of different eras have preserved in Sofia. There are also lots of museums in the city. Obligatory part of excursions is represented by the Royal Palace. In the second half of the 19th century, the execution of the national hero Vasil Levski took place there. For many years it was used as the headquarters of the Ottoman police and witnessed several important historical events. Since 1887, the palace … Read further
Erfurt
Erfurt attractions and entertainment
Main tourist activities are walking along colorful city streets and sightseeing of historical landmarks. There are also several shopping places in Erfurt. Krämerbrücke houses lots of souvenir shops. Various shops and store also located at Anger, Marktstraße, Schlösserstraße and Bahnhofstraße. Huge Anger 1 shopping mall is located in the very city center and you can easily spend entire day walking around it. If that wasn’t enough, there are Thüringenpark and TEC large trade centers. … Read further
Bordeaux
Bordeaux for families and kids
There is a wonderful zoo in Bordeaux, Zoo de Pessac, a visit to which should be a mandatory point of the excursion program for holidaymakers with children. This zoo is quite small, but the variety of animals living on its territory is simply amazing. Here you can see typical representatives of African fauna, including lions and zebras, and adored by all, meerkats. Also in the zoo is a large aviary with parrots. Birds are absolutely not afraid of people, so they easily sit down on their arms and … Read further
Gent
Shopping in Gent
Ghent is endowed with original shops that will interest even sophisticated shopaholics. In search of original things and ornaments, one should go to the traditional Friday Market, located on the city's central square. Here, a huge number of incredible things, from vintage jewelry and accessories, to exclusive items of utensils and invaluable collectibles are sold. Many people come to this market simply as if to a museum, to admire ancient typewriters, gramophones and other interesting antiques … Read further
Isa Town
Extreme and fun in Isa Town
Tour of the Circuit and Driving a Hummer. If you are on vacation in Isa Town, you will be able to go on a tour to the Bahrain International Circuit. You can do this at 10 a.m. or 2 p.m. on Tuesday, Thursday, or Sunday. The circuit is a track for the Formula 1 Grand Prix. It is located in the desert. You will explore the circuit and feel like a real racer, preparing for the start. You will begin the tour in the tower. It has 8 floors. You will visit the Media Center and the room where the … Read further
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