Travel Industry, News and Analytics

The Czech Republic Wants to Attract More Millennial Travelers

While the Czech Republic is a well-known and established destination for European travelers, many people around the world don’t know much about this Central European country. The local tourism office decided to change this and target one of the most lucrative target groups – millennial travelers in the United States. The latest promotional campaign, the Czech Republic’s Stories of Resilience, has become a huge hit, attracting the attention of young tourists around the world.

The promotional campaign focuses on heartwarming experiences in the Czech Republic, tells more about local businesses and how they survive during the pandemic. While hotels in Prague, Brno, or Karlovy Vary lack guests because of coronavirus limitations, the vaccination is undergoing in the United States. Many of the vaccinated people are eager to travel and are now looking for new and unique destinations and authentic experiences. They are particularly interested in overseas countries since people were unable to travel abroad since early 2020.

Often referred to as “the most handsome city of Europe”, Prague is a great place to enjoy warm summer days. Moreover, the enchanting landscapes of Bohemia look particularly appealing for travel-hungry millennials in search of exceptional experiences and new cultural discoveries. In a series of videos, the Czech tourism bureau makes viewers acquainted with café owners, tour guides, restaurant chefs, ballet dancers, and other people who live in the city of Prague. Each video is a short and emotional story about the lives of different people and the impact of the pandemic on them and their families. These stories also have a deeper insight into the history and culture of the Czech Republic. Beautiful views, Czech music, sights, and heartwarming stories have been welcomed by travelers around the world.

In just 7 days, the Facebook campaign amassed almost 1 million views, with more than a half of the audience (65%) being people aged 25 to 44. The Czech tourism office didn’t expect such success – this campaign has attracted 250% more attention than the industry average. This is another proof that people are interested in visiting Prague and other cities of the Czech Republic.

Famous for its spectacular nature, vast outdoor experiences, and rich historic heritage, the Czech Republic has always been a popular destination but it was famous mostly among other European travelers. Now US travelers are discovering this beautiful country that provides exceptional value for the money.

Individual City Guides

Riga travel guide

Tourists, who are familiar with the history of Riga, will surely understand the meaning of the expression "Riga is the city that must be freed all the time". This shopping center, founded by German merchants, had to survive in different conditions and endured sharp changes in its development. Independence in 1918, arrival of the Red Army in 1940, the second independence in 1991, and, finally, Latvia's joining the EU in 2004 – the history of the city is really rich. The political, cultural … Read further

Cuisine of Cozumel

Traditions of classic Mexican cuisine prevail on Cozumel Island. Corn has been an important component of local gastronomy for hundreds of years. Corn flour is used to prepare various types of flatbreads, including world-famous "tortillas". From corn, they make popular "tamales", the taste of which largely depends on the added spices. This dish can be sweet or unbelievably spicy if hot pepper is added. Cornmeal flatbreads are an excellent alternative to the usual bread, they are also used to … Read further

Traditions and festivals in Warsaw

The friendliness and good nature of the locals never ceases to surprise people arriving in Warsaw. They will gladly help everyone who really needs it. A traditional greeting is a handshake. It is quite easy to get in good with a native - it is enough to say a couple of phrases in Polish. Then you can continue in international English - these two phrases have already done their part. It's better to politely address women as "Pani" (Mrs.) and men as "Pan" (Mr.). Also, local residents are famous … Read further

Le Bourget cultural sights

The tiny town of Le Bourget is ready to offer some interesting places for fans of tours. The main symbol of the city is the Air and Space Museum. The museum opened in 1919 is now the oldest cultural center of its kind in the world. The museum has changed its location three times and has been occupying its present building since 1974. The cultural center can be found at the old Le Bourget airport. The new building has managed to accommodate the maximum number of exhibits. Now the museum offers … Read further

Trier attractions and entertainment

Trier is a university city, so cultural life is developed here. Bright signs of shops, cafes, and bars invite you to forget about the hectic everyday life, as well as cultural centers and clubs offer a rich program of events for every taste. Local people love and respect French and Italian cuisine, so definitely it worth visiting restaurants that specialize in these culinary destinations. If you desire to try the national cuisine, the best place for it is the Kartoffel Kriste restaurant. The … Read further

Newcastle for families and kids

Newcastle will be a great place to spend active holidays with children. The city has many entertainment centers, beautiful parks, and interesting attractions. In the warmer months, active tourists would be happy to visit TreeTop Adventure Park Newcastle. It is located in a picturesque forest park area and equipped with many incredible rides. Visitors can walk along rope bridges among the trees, pass an interesting obstacle course, and just enjoy the surrounding natural splendor. This amusement … Read further

Shopping in The Hague

The Hague is rich in numerous luxury shopping centers and department stores, in which you can find products for every taste. Hulshoff Design Center presents shops of famous modern fashion designers. Apart from clothes, shoes and accessories, you can buy interesting household goods. In this center there are several original furniture stores. Due to a wide range of prices, it is popular with budget tourists and wealthy customers from local residents. Among the most popular department stores in … Read further

Extreme and fun in Porec

Climb the Bell Tower of the Euphrasian Basilica. One of the most popular attractions in Porec is the Euphrasian Basilica. It was built in the VI century. Services are still held there. You can visit it to admire the beauty of the interior, mosaics, columns, arches, and frescoes. You can also enjoy the amazing acoustics. Concerts are often held in the basilica thanks to it. You should also go up to its bell tower and look at the panorama of the city and the surrounding area from a height. Visit … Read further