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Italy Wants to Become a Leading Wedding Destination

News It is not a secret that Italy is one of the most popular tourist destinations in the world. This country has so much to offer from palazzo hotels in Venice and antique Rome hotels to mesmerizing resort destinations. However, this is not enough for the country. Recently, Italy has been increasingly famous as a wedding destination, so no wonder why Convention Bureau Italy opened a new division dedicated to weddings. The main target of this division will be to promote wedding tourism in the country.

The Destination Wedding compartment works closely with the industry professionals in order to advertise the country as an international wedding destination and increase its recognition. A wedding in Italy should be an exciting activity that guests will remember for years to come. To make this idea come true, Convention Bureau Italy has identified a number of crucial steps such as the increased digital promotion, personalized approach, participation in international trade fairs, and staff training.

The division of the bureau has prepared three different packages. These are First Sight, Engagement, and Get married. These packages include work with a professional consultant who knows everything about weddings in Italy, wedding planners, and influencers. The Wedding Extra List contains information about the most popular services among romantic couples.

In recent years, many foreign couples decided to tie the knot in the Bel Paese. According to the research prepared by the Centro Studi Turistici, more than 9,200 foreign couples had their wedding in Italy in 2019. While this number doesn’t sound too impressive, let’s make a deeper analysis of its economic impact. These 9,200+ weddings generated roughly 473,000 arrivals and more than 1.5 million overnight stays. The turnover of these celebrations was more than 540 million euro. These are better results than in 2018. The number of weddings increased by 4.8%, overnight stays grew by 4.2%, and turnover added 8%.

Couples from what countries prefer to have their weddings in Italy? The United Kingdom is the leader (26.3%), followed by the United States (23.5%), and Germany (7.9%). Australia and Canada occupy fourth and fifth places with 5.8% and 5.1% respectively. Currently, Italy for Weddings has 5 participants. These are Tuscany For Weddings, Promo Turismo Friuli Venezia Giulia, Giardini del Fuenti, Convention Bureau Genova, and Hotel Principe di Savoia - Dorchester Collection.


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