Scotland will definitely be a popular destination with all fans of golf this summer. The country of the United Kingdom is going to host three competitions of the world-class level. Without a doubt, hotels in Aberdeen will get a lot more visitors as approximately 80,000 golf fans will attend the Aberdeen Standard Investments Mens and Ladies Scottish Opens and The Scottish Senior Open. The events will last six months.
Scotland is a regular location of golf events of the international level. For example, the country hosted seven world-class golf events in 2018. There is nothing strange in this fact as Scotland is widely recognized as the motherland of golf. Just like a year ago, the country will greet the best male and female golf players in the world this summer. The season kicks off with the ASI Scottish Open. Hotels in North Berwick are particularly happy about this fact because the competition is staged in this town for the first time.
VisitScotland tries to encourage more tourists to visit Scotland, and golf tourism is an important sphere that local tourism cannot ignore. The estimated investment into golf events in summer 2019 is more than £2 million. This is nothing compared to the estimated income from golf tourism that reaches £286 million. Moreover, more than 4,700 jobs in Scotland are in some way or another connected with golf.
Such events as the Aberdeen Standard Investments Mens and Ladies Scottish Opens and The Scottish Senior Open are a great way to support the local community and the hospitality industry of East Lothian. Informally known as Gold Coast, East Lothian offers quality hotels, numerous food & drink options, and, the most important, 21 golf courses. Local shops, restaurants, hotels, and many other businesses depend on the number of golf fans who visit the region to play golf and relax.
The Scottish Open traditionally attracts many guests and spectators. As the event will be broadcasted by Sky Sports in the UK and NBC in the US, it will definitely help to promote East Lothian and attract more tourists. The ASI Ladies Scottish Open will start almost three weeks later. The event, which will take place on August 5 11, will take place at the Renaissance Club. The Scottish Senior Open will take place on August 16 18 in East Lothian, and on September 9 to 15 Gleneagles will host The Solheim Cup. This large biennial event is expected to attract roughly 100,000 spectators.