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Hyatt Reveals Its Ambitions Plans About Development in China

Hyatt Hotels plans to put much effort into the development of its select-service hotels in China. Currently, the company has seven hotels in the country, but Hyatt aims to have as many as 40 properties operating within just 3 years. The internationally famous hotelier wants to stick to an aggressive strategy in order to promote its select-service offerings. Currently, the share of Hyatt in this segment is nearly 5%, but it’s developing very fast, two times faster than full-service hotels.

The hotelier plans to promote its two select-service brands – Hyatt Place and Hyatt House. New hotels will be opened in accordance with managing contracts. Hyatt also plans to collaborate with local Chinese full-service brands. Hotels in Shanghai, Beijing, and Shenzhen are the top priority for the hotelier, but the company is also interested in increasing its presence in the second- and third-tier cities, still staying in suburban areas.

Just like the majority of hotel companies, Hyatt pursues mostly franchise deals but might consider hotels up for sale if it’s a valuable offer. While select-service hotels might still be new to Chinese guests, the hotelier hopes to grow its audience and draw the attention of international visitors as well. Hyatt hopes that customers of its Grand Hyatt and Park Hyatt brands will find the select-service offerings appealing.

According to the hotelier, food will be one of the central points in Hyatt Place and Hyatt House hotels. They will offer some of the heartiest breakfasts on the market that include dim sum, noodle dishes, congee, and other authentic offerings. Hyatt promises that the choice of dishes will be more diversified than in the American hotels. Also, hotels in China will have an open kitchen – select-service hotels in other locations don’t have it. Tables will also have a slightly different circular shape. There will be special semi-private tables for business meetings.

Hyatt mentions that they consider China one of the main key markets because of several reasons. Improved brand recognition will help the company not only to boost its sales in the country. As Chinese tourists become more active and travel abroad more frequently, they are more likely to make bookings in Hyatt properties around the world because they will be already familiar with that brand. All new hotels will accept WeChat pay platform to make it more convenient for clients to make bookings and pay.

03.12.2017

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