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Hotels in Poland Post Growth in 2017
Poland has one of the fastest developing hospitality industries in whole Europe. The number of categorized hotels has increased significantly this year and is currently exceeding 2700. Many big names are coming to the country as well. For example, Marriott International opened a hotel in Sopot, one of the most famous spa resorts in the country. IHG introduced its Staybridge Suites hotel in Poland. The growth of hotel supply in Poland is impressive and, what’s more important, the demand is growing fast enough to keep up.
The majority of large Polish cities showed growth of revenues during first six months of 2017. This was achieved mostly thanks to the increase in the average room rate. Hotels in Warsaw increased their average daily rate (ADR) by 9%, Krakow hotels – by 5%, hotels in Poznan and Wroclaw saw their ADR grow by 7% and 3% respectively. This is a truly positive sign after years of stagnation of the Polish hospitality sector.
Next year, some notable projects are set to launch. For example, the first Renaissance Hotel in Poland is to open at the beginning of 2018. Located close to the Warsaw Chopin Airport, the new hotel will have 225 guest rooms. It will also become the first five-star hotel near an airport in the country. The first Moxy hotel in Poland will appear in 2018. The three-star hotel will have 200 guest rooms and will be located close to another large airport, Katowice-Pyrzowice Airport. Marriott also plans the opening of two more hotels in Poland – the Holiday Inn Express hotel at Rzeszów-Jasionka Airport and the Moxi hotel at Poznan Airport.
The UEFA Euro Cup in 2012 was an important boost for Polish hotels. Just within four years, from 2012 to 2016, the number of hotels increased from 2,014 to 2,463, showing a growth of 22%. Three-star hotels are the biggest category at the moment, but the upper-midrange segment has a faster growth rate. Numerous tourists help the industry develop so fast. The number of tourist arrivals added fantastic 46% from 2012 to 2016 - that’s an annual growth rate of almost 10%. The absolute number of arrivals is 19.6 million.
The number of overnight stays also shows steady growth from 24.9 million (2012) to 37.2 million (2016). The key international markets for Poland are the following countries: Germany, Italy, Great Britain, Ukraine, and the United States. Hotels in all key cities post the occupancy of 50% or higher. Currently, the demand for hotels in large cities of Poland surpasses the growth of supply, so the market is likely to keep developing in coming years.
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