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New Hilton Ad Campaign Targets Men

Hilton started an interesting campaign for its Homewood Suites and Home2 Suites brands. While most marketing campaigns target women and millennials, Hilton offers something new with its “Travel MANager” that encourages men to play bigger role in planning and booking trips. Travel MANager is a program that offers professional advice, trip suggestions and research information.

In order to help men participate more in family travel, Hilton gathered a whole team of dad bloggers. The team is led by Noah Galloway, U.S. Army Veteran and Dancing with the Stars member, who is currently mentor in American Grit. A father of three, Galloway will share his advice, personal experience, trip planning guidance and photos/videos together with other five Dad Time Travel MANagers.

Travel MANager is a part of the new family travel focused marketing campaign by Homewood Suites and Home2 suites. Hilton also offers “Weekend Escape Artist” program that teaches men how to plan an unforgettable couple’s getaway. Men will learn all they need about how to plan a trip, where to go, how to choose a hotel, what to pack and how to keep the surprise trip in secret.

03.08.2016

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