Donald Trump, the Republican U.S. presidential nominee and famous businessman, announced the launch of a new hotel brand named Trump Hotel Collection. This is a 4-star hotel brand focused on “creating a community vibe”.
The massive presentation of the brand took place at a 500 guest party at Trump Tower in New York City. The party included video presentations prepared by Ivanka Trump, Eric Trump and Donald Trump Jr., children of Donald Trump. They called the new hotel brand “genuine, engaged and agile”. Trump Hotel Collection properties will be made with consideration of the massive growth of technology, so they will be a perfect choice for travelers who want to stay at a modern place where they can socialize with others. All hotels of the new brand will have public spaces with changeable surroundings where guests can connect and share.
The Trump family has very ambitious plans about the new brand and plan to open as many as 100 hotels globally in the nearest future. New hotels will be opened mainly via conversion model and will be managed properties. According to Trump Hotels CEO Eric Danziger, they are very excited about the new brand as this time they target a new type of guest, but the standards and quality of Trump hotels remain the same.