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Hilton Brings Its Canopy Brand to London
Hilton Worldwide unveiled its plans regarding the opening of the first Canopy hotel in the UK. The new lifestyle brand will debut with a hotel in London. Canopy by Hilton London City will be open in collaboration between Hilton and 4C Hotel Group. The new hotel will serve its first guests in the beginning of 2018.
The new Hilton hotel in London City will be the second Canopy hotel with Canopy by Hilton Reykjavik being the first one. The London property, which is located in Aldgate, will join Hilton London portfolio of 35 hotels across the city. London is known as a popular destination for both business and leisure travelers. The new hotel will attract visitors who want to stay in the historic part of the city. Aldgate is adjacent to such areas as Spitalfields and Whitechapel, which feature simple access to the stylish City of London and more eclectic East End. The new Canopy hotel will be adjacent to the city walls of the Roman and medieval periods. It will take only 20 minutes by foot to reach East End, the place where guests will find numerous boutiques and energetic nightlife.
The hotel will be a part of a mixed use development that is already under construction. The Minories won’t be left unnoticed due to its impressive metal façade and a square with public garden. The new Canopy hotel in London will offer all key features of the brand, such as Canopy Central – the lobby zone with design reminiscent of the neighborhood. The hotel’s restaurant will offer healthy food and numerous local dishes, while a rooftop bar will be a perfect place to enjoy panoramic views and taste local beer and wine.
Canopy by Hilton London City will be a party of Hilton HHonors loyalty program, where guests can earn points that can be then redeemed for free hotel nights.
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