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European Hotels Enjoy Increased Occupancy in June 2015

June reports brought mostly good news. The European hotel industry enjoyed increased occupancy that added 4.5% for the month of June to 78.1% in total.

The latest report by STR Global proves improving condition of the region – not only occupancy added in June, but also average daily rate increased by 5.5%, making revenue per available room grow to EUR95.34.

Hotels in Finland experienced mixed results in June 2015. Even though the occupancy added 1.4% to 71.4% in total, average daily rate lost 0.5% and estimated 97.44 euro, and RevPAR managed to stay positive and added 0.9% to EUR69.59. Italian hotels saw their occupancy grow by 7.4% to 74.5% in total. Thanks to that the growth of ADR estimated 12.3% to 167.62 euro in total, and RevPAR added fantastic 20.5% to 124.81 euro. Hotels in Romania were also among best performers this June. They posted growth of all main 3 metrics. Occupancy added 7.3% to 75.8%, average daily rate grew by 8.4% to 328.63RON, and RevPAR increased by 16.3% to 249.06RON. As Romania will decrease value added tax from 24% to 19% in 2016, this may attract more visitors to the country. Finally, hotels in Spain also had their key metrics grow. Occupancy added 3.5% to 76.5% in total, average daily rate grew by 8.4% to 97.58 euro, and RevPAR increased by 12.2% to 74.69 euro. Similar situation was recorded in other popular European destinations and gateway cities like Athens (Greece), Lisbon (Portugal), Milan (Italy), and Zurich (Switzerland).

05.08.2015

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