Travel Reservations - OrangeSmile Tours
Best destinations around the world - Travel Guide

Find the right hotel

Hotel Business News and Analytics
Important! This article is written by orangesmile.com editors and is protected by copyright law. The article can only be re-used with a direct link to www.orangesmile.com

Main 2015 Menu Trends

News As it was presented at the 2015 National Restaurant Association Hotel Motel Show in Chicago, currently there is a definite “back to basics” trend in restaurant menus, and there are three main aspects that make modern menus truly amazing and attractive for customers. These aspects are real, clean and authentic.

These days, consumers want real food. This implies several aspects. First, the food that customers want should be fresh. That’s one of reasons why open kitchens and house made ingredients are so popular. More and more customers want to enjoy typical food they have known since childhood. Chefs tend to use all of the animal and add such ingredients as bone broth, lard and butter. Bone marrow is a very popular ingredient that can be found in many dishes these days.

The next trend is “Clean”. Clean means that the food is free from various preservatives, hormones, antibiotics. Even fast-food goes clean and adds special offerings like all-natural burger at Carl’s Jr. chain, which comes with grass-fed beef without hormones, steroids or antibiotics added.

Finally, the trend “Authentic” primarily concerns authenticity of menus offered at restaurants. Consumers want to know the story that lies behind their food and want to enjoy more local dishes.


Previous article / Back to news index

Stay in touch with the latest news of a worldwide hotel industry. All up-to-date analytics, reports, and news about hotel business trends on OrangeSmile.com.

Our travel services
 Car Rental
Car Hire Worldwide
 News in languages
 Top 10 destinations
608 hotels
Buenos Aires
381 hotels
42 hotels
59 hotels
52 hotels
46 hotels
42 hotels
Rio de Janeiro
158 hotels
110 hotels
90 hotels