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Main Meeting Trends for 2015

News Benchmark Hospitality International has published the main trends for business meetings that often take place at hotels. The company itself has vast experience in the area – Benchmark operates 40 hotels, resorts and conference centers.

The most sought after trend in hotel meeting industry is uniqueness and creative experiences. These days, meeting professionals seek something new, and team building and meeting activities often take place beyond the four walls of a hotel. 2015 is expected to be a good year for the meetings business, so bookings should be high, especially for hotels that manage to fit into new trends.

The importance of social media is no secret to anyone. Social media comes to every sphere of life, and business is no exception. While Facebook remains more of a personal service, LinkedIn, Instagram, Twitter and other apps for smartphones are very popular and used in work process. For example, LinkenIn offers online platform for communication and interaction of different professionals, the service offers convenient environment for agendas and logistics processes. Naturally, meeting facilities should offer powerful and reliable Wi-Fi to enable fast data transfer. Wi-Fi routers should be able to support numerous devices at the same time, as most businessmen come with 1-2 smartphones, notebooks, tablets, etc. Therefore, bandwidth becomes a very important factor.

Flexibility is another trend that hotels should adjust to. Nowadays, there are no more complete meeting packages (CMP). Every package should be completely customizable, so it can meet requirements of a particular client. The customization menu should be centered on wellness and should include such options as dietary preferences, allergy awareness, and more.


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