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China’s Outbound Market to Grow in 2015
The study conducted by Attract China Inc. clearly shows that year by year more Chinese tourists make travels abroad. In 2015, the number of Chinese outbound travellers is expected to reach 140 million. They are predicted to spend over US$188 billion. As many as 2.8 million tourists out of these 140 million will visit the US, where they are expected to spend more than US$15 billion.
Tourism in China keeps developing, and currently experts underline five main trends that influence Chinese tourism in 2015. First, Chinese travellers become more independent and less willing to use services of travel agencies. These days, many countries make visa requirements easier for the Chinese. For example, under the new visa policy of the US, Chinese travellers need to get the US visa only once, and then they can continuously visit the country during next 10 years. Naturally, that will make the Chinese more likely to visit United States. The US Department of Commerce expects 7.3 million travellers visit the US by 2021, spending in the country US$85 billion. Modern Chinese travellers are very interested in authentic experiences and plan their holidays carefully, seeking local peculiarities that are not yet known among other Chinese travellers. These days, Chinese travellers use more mobile devices and make more bookings from their smartphones and tablets. The country has 618 million Internet users, 80% of which access the net from mobile devices. Chinese tourists prefer to book their accommodation online using web navigation or mobile applications, so hotel companies need to take that fact into consideration. In coming years, more direct flights are expected to appear from China to many countries. Naturally, that will gear up Chinese outbound tourism as well. In 2014, there were already 35 non-stop flights between China and the US, and the number keeps growing.
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