.
Travel Reservations - OrangeSmile Tours
Best destinations around the world - Travel Guide

Find the right hotel

Hotel Business News and Analytics
Important! This article is written by orangesmile.com editors and is protected by copyright law. The article can only be re-used with a direct link to www.orangesmile.com
NEWS BLOCKS:
 01 
 02 
 03 
 04 
 05 
 06 
 07 
 08 
 09 
 10 
 11 
 12 
 13 
 14 
 15 
 16 
 17 
 18 
 19 
 20 
 Latest 

Asian Social Media Preferences in a Study by Accor

News Accor has published its report The 2014 Accorhotels Social Media Monitor, in which it threw light upon habits of Asian hotel guests. According to the study, 4 out of 5 travellers usually follow brands on different social networks. Among Asian respondents, Chinese and Vietnamese are more prone to making that, while travellers from such countries as Japan, New Zealand and Australia follow brands on social media least often. If analysed by gender and age, female respondents and young people follow brands more often.

Hoteliers should pay attention to Chinese and Indonesian travellers aged 25-44 – this category of respondents showed the biggest percentage of following hotel brands in Asia Pacific. They prefer hotels to airlines and other travel agents. Travellers from Philippines and Malaysia prefer to use social media in advance to get information, Indonesian respondents show great affinity with brands, and travellers from Hong Kong enjoy VIP treatment. In general, female travellers use social networks to search for information and best deals, while men show more loyalty to brand and prefer VIP privileges to special deals.

Two out of five respondents use social networks to search for information before they make a booking. Here Filipinos, Thais, and Vietnamese are biggest users, while respondents from New Zealand and Australia use social networks the least. In general, respondents agree they have used social networks more recently, especially younger users. Almost one-third of respondents also added they follow hotel brands even when in-house. The leading nations here are Thais, Vietnamese and Indonesians.

22.12.2014

Previous article / Back to news index

Stay in touch with the latest news of a worldwide hotel industry. All up-to-date analytics, reports, and news about hotel business trends on OrangeSmile.com.

Our travel services
 Car Rental
Car Hire Worldwide
 News in languages
English 
Deutsch 
Nederlands 
French 
Russian
 Top 10 destinations
Baden-Baden
51 hotels
Brno
40 hotels
Dublin
181 hotels
Hanoi
234 hotels
Kyoto
88 hotels
Marmaris
45 hotels
Osaka
88 hotels
Rennes
39 hotels
Sicilia
1023 hotels
Varna
40 hotels