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New Coffee Campaign in Le Meridien Hotels

News Le Meridien announced the launch of a new program that will be definitely welcomed by many guests who enjoy quality coffee. The company started Inspiration Brewed Here program in collaboration with Esther Maasdam, Dutch Latte Art Champion. Together they will present a year-long campaign focused on coffee. Maasdam was also appointed the first “global latte artist” of the brand.

Specially for Le Meridien hotels, Maasdam will create 12 types of latte, inspired by different destinations from all over the world. Esther will also work together with Le Meridien Master Baristas. Their aim will be to create special designs and recipes that will change depending on location. New types of latte that depend on destination are just the first step of the new program. Le Meridien promises to develop the Inspiration Brewed Here and add more features throughout 2015.

Master Barista is a new role featured in the lobby hubs. The position was launched last year in Le Meridien hotels worldwide. Master Baristas develop new coffee recipes based on local peculiarities and traditions. In order to be promoted to this position, employees need to undergo a special training course organized by main Le Meridien coffee partner, Illy. The hotelier decided to put coffee professionals in its lobby hubs to create special atmosphere and help guests feel comfortable wherever they are.


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