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New Blank Canvas Project by Marriott
Marriott International has prepared something interesting for its new brand Moxi Hotels. In order to celebrate the opening of the first property by this brand – Moxi Hotel in Milan, the hotel company announced the launch of the Moxi Blank Canvas challenge project.
Moxi is a lifestyle design-led brand in the economy segment, and Marriott decided to expose connection to art in an unusual manner – the company invited painters, illustrators and even graffiti authors to try their skills and be invited to work as the Artist in Residence in Moxi hotel in Milan. Winners will get their own studios in the hotel. Inside this Moxy Blank Canvas studio they will create their future artworks that will be used in the Moxi Milan and other hotels by this brand.
The competition is currently ongoing, and the grand final will take place on October 30 in Milan, when three finalists will create their artworks right in front of live audience.
The hotelier thinks that the new campaign is a perfect way for Moxi hotels to reflect youthful and modern energy of the brand.
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