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Occupancy in European Hotels is Up in July 2014

News Last month brought some positive results for hotels in the European region. Occupancy was slightly growing throughout the region, and four destinations managed to increase their RevPAR by more than 15%.

Hotels in Athens posted the best results for the region. Their revenue per available apartment added 31.2% in July 2014 and estimated EUR86.43. They are followed by hotels in Manchester that managed to increase their RevPAR by 22.7% to EUR67.79. Hotels in Copenhagen and Frankfurt added 20.9% and 17.5% respectively to EUR96.50 and EUR65.87.

At the same time, overall year-to-year results for the region are quite mixed if counted in different currencies. During last 12 months, hotel supply in Europe added 0.9%, while the growth of demand added tremendous 3.2%. That fact helped hotels in the region achieve high level of occupancy of 68.2%. European hotels managed to sell over 100 million guestrooms in July 2014, reaching this figure for the second time during the year.

According to experts, hotel industry of Athens shows definite signs of recovery and Glasgow accommodations benefited greatly from the 2014 Commonwealth Games that took place in the city from July 23 to August 3. The largest increase in occupancy, however, was reached by hotels in Lisbon, Portugal – plus 15.4% to 81.5% in total. They are followed by hotels in Greece that experienced the growth of occupancy of 14% to 77.6% in total. Hotels in Tel Aviv posted the largest decrease of the metric. Here RevPAR lost 35% to EUR94.69 in total.


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